Sales Mechanical engineering
New customers only came in through phone calls.
Result
A social media campaign that has business customers reaching out on their own.
-
+50%
new customers
-
−80%
time spent compared to cold calling
Starting point
Sales relied entirely on cold calling, which took a lot of time.
Solution
Social media ads guide prospects through a short enquiry flow straight to getting in touch. High-quality business customers now come forward on their own, with no extra effort for the sales team, and many of them became new customers.
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